Jack Wills.... yes..... I'm a massive fan.... no..... not a stereotypical fan.

Today I'm gunna blog about JW. Sitting here with a big mug of earl grey tea, tracky bums, jumper, scarf, wooly socks, infront of the fire, tissues, carmex, and a bad cold.

No. I'm not one of those typical girls who are obsessed with Jack Wills... I don't own, and wear everyday all their typical products, their T-Shirts with their name slapped across the chest to let everone know you just spent about £30 on a T-shirt, the typical pink and navy striped socks that I wear high about the hight of my UGGs, the stereo typical Jack Wills gilet, the canvas bags with, again, the bold font name.

Ok, I own a few of those products, but I rarely wear them. The t-shirts I wear in bed, and it's true... the gilet is like I'm wrapped in warm butter and cream.

I'm suuuuuuuch a country girl. I live in between two fields. I have two dogs trained at gun dogs. There's a forest with a stream at the bottom of my garden. I love the English country, and in very few efforts, JW caters for those who adore typical British qualities.

Firstly, I have to confess my love to their seasonnaire videos.
Let me link you my favourite ones....

Christmas 2010 --->

http://vimeo.com/16619377

Spring Term 2011 --->

http://vimeo.com/18629597

Summer Holiday 2011 --->

http://vimeo.com/24259751

Autumn Term, Back to School 2011 --->

http://vimeo.com/26379023

Spring 2011 --->

http://vimeo.com/34609509

Now watch those and tell me you don't have a tiny soft spot for their unique promotion techniques.

Jack Wills prices... yes... are most of which we cannot afford. Jack Wills University Outfitters, may I first point out... means it is for student at university. However, I believe this also includes those in further education, like sixth form. So to all the 12 year olds who gallop around in their leggings and brand identity t-shirts... you do actually look quite silly. Perhaps I'm hypocritical, however, being a sixth form student I'm allowed to make these kind of acceptions, and I'm sure many of the girls in my year would agree.

Ok that wasn't the point I was going to make

The point I was going to make is that if this company is aiming it's market on those of universities... do they actually think that students paying 9 grand a year for an academic course are going to be religious clients to a company who charge about £20 - £50 for a top. No.
I'm not slating JW. I love Jack Wills, When I had a job, pay day was score. My conclusion must be that even though JW have taken a massive industrial risk... somehow... they've pulled it off. THIS is what a successful brand must feature. A certain target market matched with pricey garments to prove it's exclusivity. . . but still make a wad of cash.
Congrats Mr Wills

So what next?.... I'm guuuuuunnna have a look at some of their pieces from their spring collection.

Their collection  is actually really good for this spring. JW have this tendency to carry out their typical garments that have been edited ever so slightly, however, this spring they're plunged the deep end and designed totally new items of clothing. (The two shorts on the bottom row are actually boxer briefs for girls. I have a pair from last spring, and I wear mine in bed... they're so comfortable, a little tricky to pull of with one of their vvveeerrry nice skirts or a pair of skinny jeans though. Boxer briefs are for boys, and for boys only.  . . They don't wear a bra, so we don't wear boxers.

P.S... JW model face hunters.... well done for your search for Autumn Back to School video shoot... those lads are beautiful things ...